I started to read this article, The Fed Is Starting To Prepare For A Future PR Nightmare, and I have to admit I do not understand it. Here I am ready to be awarded a Masters degree in economics. Yet I have not learned enough about money, banking, government fiscal policy, and central banking, to understand the points being made in this article.Basically, the Federal Reserve earns revenue each year on its assets (mainly bond holdings). After its operating expenses are deducted, the profits are remitted to the Treasury. This has the effect of refunding much of the interest payments that the Fed receives from Treasury.
The price of a 'used' bond (as opposed to a newly-issued bond) moves inversely with the interest rate of near substitutes (mainly those newly-issued bonds). That is, if the interest rate on new Treasury bonds falls (due, say, to increased demand), the market value of existing Treasuries will rise, because they pay a higher rate of interest than the new bonds. (Side note: the demand for bonds can be alternately seen as the supply of loanable funds. If we graph the bond market, the market value of the bonds is the price, and the demanders are lenders. If we graph the loanable funds market, the interest rate is the price, and the suppliers are the lenders. The same information is conveyed by each approach; the difference is merely in presentation.)
The BI article is concerned with an opposite situation. If the demand for Treasuries falls, the interest rate will rise, driving down the market value for existing bonds, such as those on the Fed's balance sheet.
What the article left out was the fact that a fall in the demand for Treasuries means that there must be a corresponding rise in the demand for an equivalent safe asset, and such a beast has not been seen in the wild for some time. The reason so many lenders flock to Treasuries in the first place is that there doesn't at this time exist an similarly safe liquid asset. This is why lenders are happy with such exceedingly low returns.
(Of course the interest rate on Treasuries could rise because supply has fallen, but most political and economic observers would welcome that novel and exciting development.)
(Perhaps some further thoughts to follow...)
UPDATE: I've posted a layman's explanation of how the bond market works, and why prices and interest rates move in opposite directions, here.

